Marc Mulvaney is an entrepreneur who builds, ranks and sells online businesses.

Marc Mulvaney is a British-born entrepreneur who has built online businesses since 1997. He specialises in UX, UI, web design and page flow, and has worked on SEO since Google's first ranking algorithms. He has built over 1,000 websites.

Marc Mulvaney, entrepreneur, angel investor, creative director and SEO architect

Marc Mulvaney

Entrepreneur, angel investor, creative director and SEO architect

Born
Oxford, England, 1973
Based in
Mallorca and Panama
Online since
1997
Websites built
1,000+

What is Marc Mulvaney building now?

Marc Mulvaney runs two businesses for local service companies: LocalLeads247 for leads and marketing, and FreeWebsite247 for a free website.

Leads, SEO, website design, Google Business Profiles and marketing for small local businesses.

Visit LocalLeads247

A free website for home-service businesses. The business pays for hosting; the design costs nothing.

Get a free website

Partnerships, press or speaking: contact Marc Mulvaney.

What is Marc Mulvaney known for?

Marc Mulvaney is known for building his own digital assets and ranking them at the top of Google, even in the hardest YMYL (Your Money or Your Life) niches. He has worked in e-commerce and SEO for almost three decades.

  • UX, UI and web design

    Marc Mulvaney has designed websites since 1997. Designing flyers for German nightclubs taught him that every audience has its own version of a design that converts. The buyer of a wolf-and-moon T-shirt and the buyer of a plain designer tee want different shops, so Marc builds a different site for each audience in the same niche.

  • SEO and search intent

    Marc Mulvaney builds every page around the searcher's intent and the entities and attributes that answer it, using Koray Tuğberk GÜBÜR's semantic SEO framework. Each site starts from a topical map: the planned list of pages and how they link.

  • Building and selling digital real estate

    Marc Mulvaney has built and ranked websites since 1997, and since 2009 he has bought, grown and sold them, the way his parents bought, improved and sold houses. He has built over 1,000 websites himself.

  • E-commerce SEO

    Marc Mulvaney ranks online shops with organic search and launches each project in several countries and languages at once, shipping through local 3PL (third-party logistics) fulfilment centres. Every market gets its own search terms, taken from how people there actually search for the product, never translated from another language.

  • Local lead generation

    Marc Mulvaney supplies leads and coaching to home-service businesses around the world. He has built over 200 local business websites for lead generation, each one ranking for a service in a town and turning those searches into calls and quote requests.

    LocalLeads247
  • Whole Search Optimization (WSO)

    Whole Search Optimization (WSO) is Marc Mulvaney's name for one discipline that covers SEO, AEO (answer engine optimisation), GEO (generative engine optimisation), AI SEO and ORM (online reputation management). WSO treats them as one job instead of five, because Google results, AI Overviews and answers from ChatGPT or Gemini all draw on the same entity, content and reputation signals.

How does Marc Mulvaney’s SERP takeover work?

A SERP takeover is Marc Mulvaney's method for filling Google's search results page (the SERP) with his own brands. He builds several online shops for the same product, each styled for a different kind of buyer, and ranks them all on page one. Whichever result a buyer clicks, they buy from him.

buy vaporizer online
  1. 1 Marc
  2. 2 Marc
  3. 3 Marc
  4. 4 Other
  5. 5 Marc
Illustration of a SERP takeover: four of the top five results, one owner.

Where has Marc Mulvaney built businesses?

Marc Mulvaney has registered and run businesses in 8 countries: the UK, Germany, Austria, Italy, Panama, the USA (Nevada and Florida), Canada and Spain. He was born in Oxford in 1973 and grew up across Europe and in Huntington Beach, California.

Build on data. Sell on emotion.

Marc Mulvaney

Oxford to Huntington Beach

1973 to the 1990s

  1. 1973

    Born in Oxford, England. Grew up across Europe while his parents flipped houses.

  2. Age 10

    Sold bedsheets on a market stall, calling out to passers-by. At 15 he sold skate gear out of a sports bag.

  3. Teens

    Huntington Beach, California: skateboarding, surfing every day, BMX and graffiti. Finished school in England.

  4. Then

    Spent a year on the Greek island of Crete before settling in Germany.

Marc Mulvaney as a teenager with a friend, holding a skateboard at night
Marc Mulvaney skateboarding as a teenager.

Deggendorf, Bavaria

1991 to 2009

  1. 1991

    Opened his first bar at 18, in La Manga del Mar, Spain, then two bars in Bavaria and a nightclub by 21. Designed his own club flyers and invented a cocktail so popular in Germany that people organised parties around it.

  2. 1997

    First digital company, SK Max, with three partners until 1999: one-hour VHS tapes for more than 500 large German nightclubs, with 3D animations of each club's logo, photos of its guests, cocktails of the week and paid adverts, played on loop.

  3. 1999

    Co-founded Toro Design with Robert Muckenthaler and Thomas Moosmüller and stayed a partner until 2002: flyers for hundreds of clubs and for Sony-signed artists. The name takes TO from Thomas and RO from Robert; toro, Spanish for bull, became the logo Marc designed.

  4. 1999

    flyerboerse.de, a “flyer stock market” where the print price fell as more orders came in. SMS Creator, software that let clubs text their guests, built with the sister company CETIX Media.

  5. Won a Golden Web Award from the International Association of Web Masters and Designers, for a website he built for BMW in Germany.

  6. 2001

    Co-founded VMP Marketing, a marketing company in Deggendorf (the M stands for Mulvaney), and built its discount designer clothing shop, fashionhall.de. Both ran until at least 2004.

  7. 2002

    Founded formflow.de and ran it until 2009: 3D for architects, SEO, hand-coded web design and e-commerce. Hundreds of client sites ranked in Google's top five.

Toro Design homepage from July 2001 with the TD logo and the banner Fortes Fortuna Adiuvat, designed by Marc Mulvaney
torodesign.de, logo and website designed by Marc Mulvaney, archived 23 July 2001. Wayback Machine

Lower Bavaria

2008 to 2011

  1. 2008

    Ran Frooties, a chocolate business inside Pullman City, a Western theme park in Bavaria, until 2009.

  2. 2009

    Co-founded GoodmanTees with two partners in Fürstenzell, near Passau, and ran it as CEO until 2011: custom T-shirts designed, printed and shipped from several websites in Germany and Austria, 300 to 500 a day.

GoodmanTees catalogue cover for October 2009: a man in a horse mask wearing a Goodman Tees T-shirt
GoodmanTees catalogue, October 2009, on goodmantees.com, archived 10 October 2009. Wayback Machine

Online

2009 to 2012

  1. 2009

    Started buying, building, ranking and selling websites on Flippa, the marketplace for buying and selling websites, in its first year, and went on to flip hundreds of them.

  2. 2011

    Started flippamate.com, a blog on buying, building and flipping websites, written as Marc Ashley. Renamed it flippmate.com in 2012 after Flippa asked him to change the name.

  3. Lived in Austria and registered Mad Cherry Designs, a design company.

flippmate.com homepage from May 2012: I love this flipping business, with a cartoon of Marc Ashley
flippmate.com, starring Marc Ashley, archived 6 May 2012. Wayback Machine

Lake Garda, Italy

2010s

  1. Set up Rocca Media Ventures in Garda for SEO and web builds. Met his wife, Silvia.

  2. Boosterking.co.uk and other mobile signal booster shops.

  3. 2014

    Co-founded Greenvapes.co.uk and ran it as CEO until 2016, alongside five or six sister shops under other names. Greenvapes became the UK's number two vaporizer shop on Trustpilot and was sold to a Canadian-listed group, where Marc ran web design, SEO and paid search across 26 European countries.

  4. Two years off to study SEO and travel.

Marc Mulvaney at Lake Garda, Italy, holding a horse on a lead rope and giving a treat to a dog
Marc Mulvaney at Lake Garda, Italy.

Panama

From 2015

  1. 2015

    Moved to Panama and formed Formflow Inc. for SEO and digital media.

Marc Mulvaney holding two fresh coconuts on a tennis court in Panama, 2018
Marc Mulvaney in Panama, 2018.

Las Vegas, Nevada

2017 to 2025

  1. 2017

    Founded FuelOrganics, a supplement brand sold online.

  2. 2018

    Co-founded Leone Americana, a vegan lifestyle company, and ran its brand marketing until 2020.

  3. 2019

    CEO and director of PeakBirch Commerce, an e-commerce company listed on the Canadian Securities Exchange (PKB), until June 2022. Took its online shops from $0 to $3.5 million a year within one year, with organic SEO only.

  4. 2022

    Started building AI products. Founded LocalLeads247, a lead generation and marketing company for local businesses, and RankTracker247, an SEO rank-tracking tool.

Marc Mulvaney in a tuxedo with a woman in a long floral dress under the Vegas neon sign in downtown Las Vegas
Marc Mulvaney in downtown Las Vegas.

Mallorca and Panama

2025 to now

  1. 2025

    Moved to Port de Pollença, Mallorca, in September, splitting his time with Panama.

  2. Now

    Launched FreeWebsite247. Building apps for the App Store, writing a book on SEO and AEO, and investing as an angel investor in digital companies.

Red sky over the bay of Port de Pollença, Mallorca, with the marina, moored boats and mountains in silhouette
Port de Pollença, Mallorca, from Marc Mulvaney's window on 2 January.

What does Marc Mulvaney do outside work?

Marc Mulvaney cooks vegan food, walks, travels and spends time with his wife, Silvia, and their two dogs from Las Vegas. As a teenager in Huntington Beach he skated, surfed every day, rode BMX and painted graffiti.

Languages
English, German (and Bavarian), some Italian, some Spanish
Family
Wife Silvia, together 14 years; one son in Munich
Dogs
Cookie and Patata, adopted in Las Vegas
Instagram
@gone_vegan

I work seven days a week. It's like a video game for me.

Marc Mulvaney
Marc Mulvaney and his wife, Silvia, in sunglasses on a red-rock overlook
Marc Mulvaney and his wife, Silvia.
Cookie and Patata, Marc Mulvaney's two small white dogs, resting side by side
Cookie and Patata, Marc Mulvaney's two dogs.
Vegan salad bowl with avocado, cherry tomatoes, radishes, orange pepper and a grilled vegan sausage on a dark table
Vegan food photography from Marc Mulvaney's Instagram, @gone_vegan.
Teenage Marc Mulvaney lying on the sand beside two friends and their surfboards in Huntington Beach, California
Surfing in Huntington Beach, California: Marc Mulvaney is lying on the sand, right.

What do people ask about Marc Mulvaney?

People ask where Marc Mulvaney was born, which businesses he has founded, whether he invests, where he lives and how to contact him. The 20 answers below are grouped by background, businesses and personal life.

Background

Who is Marc Mulvaney?

Marc Mulvaney is a British-born entrepreneur, angel investor, creative director and SEO architect who has built online businesses since 1997. He founded LocalLeads247 and FreeWebsite247, has built over 1,000 websites and was CEO of PeakBirch Commerce (CSE: PKB) from 2019 to 2022.

What is Marc Mulvaney an expert in?

Marc Mulvaney is an expert in UX, UI and web design, SEO and search intent, and e-commerce SEO. He grew online shops in 26 European countries with web design, SEO and paid search, and he builds every site around entities using Koray Tuğberk GÜBÜR's framework.

Who influenced Marc Mulvaney's SEO?

Koray Tuğberk GÜBÜR, the semantic SEO researcher who founded the agency Holistic SEO & Digital, shaped how Marc Mulvaney works with entities and topical maps. Marc studied Koray's framework in depth and applies it to every site he builds.

What is Whole Search Optimization (WSO)?

Whole Search Optimization (WSO) is a term Marc Mulvaney coined in 2026 for treating SEO, AEO, GEO, AI SEO and online reputation management as one discipline. The goal is one consistent entity that ranks on Google and gets named in AI answers.

Is Marc Mulvaney writing a book?

Yes. Marc Mulvaney is writing a book on SEO and answer engine optimisation (AEO), drawn from ranking websites since Google's first ranking algorithms. The release date is not set yet.

Businesses

What businesses has Marc Mulvaney founded?

Marc Mulvaney has founded or co-founded 17 businesses in Germany, Austria, Italy, the UK, Panama and the USA: Toro Design, flyerboerse.de, VMP Marketing (fashionhall.de), formflow.de, Frooties, GoodmanTees, flippmate.com, Mad Cherry Designs, Rocca Media Ventures, Boosterking.co.uk, Greenvapes, Formflow Inc., FuelOrganics, Leone Americana, LocalLeads247, RankTracker247 and FreeWebsite247.

Is Marc Mulvaney an investor?

Yes. Marc Mulvaney is an angel investor who puts his own money into other people's digital companies, alongside building his own businesses.

What is LocalLeads247?

LocalLeads247 is Marc Mulvaney's lead generation and marketing company for small local businesses. It supplies leads and runs SEO, website design, Google Business Profiles and marketing.

Visit LocalLeads247

What is FreeWebsite247?

FreeWebsite247 builds a free website for new and existing home-service businesses. The business hosts the site with FreeWebsite247's in-house hosting and can add LocalLeads247 marketing plans later.

Visit FreeWebsite247

What was Marc Mulvaney's role at PeakBirch Commerce?

Marc Mulvaney was CEO and a director of PeakBirch Commerce, listed on the Canadian Securities Exchange as PKB, from September 2019 to June 2022. He grew its online shops from $0 to $3.5 million a year within one year with organic SEO.

Newsfile announcement, 22 June 2022

What was Marc Mulvaney's first company?

Marc Mulvaney's first digital company started in 1997 in Germany, making in-club videos with 3D logo animations for more than 500 nightclubs, with three partners at SK Max. Before that he owned bars and a nightclub in Deggendorf, Bavaria.

What award has Marc Mulvaney won?

Marc Mulvaney won a Golden Web Award from the International Association of Web Masters and Designers for a website he built for BMW in Germany.

Personal

Where was Marc Mulvaney born?

Marc Mulvaney was born in Oxford, England, in January 1973. He grew up across Europe and spent his teenage years in Huntington Beach, California.

How old is Marc Mulvaney?

Marc Mulvaney is 53 years old as of October 2026. He was born in Oxford, England, in January 1973.

Where does Marc Mulvaney live?

Marc Mulvaney lives in Port de Pollença, Mallorca, Spain, and splits his time with Panama. He moved there in September 2025 after eight years in Las Vegas, Nevada.

Where has Marc Mulvaney lived?

Marc Mulvaney has lived in 8 countries: England, the USA, Greece, Germany, Austria, Italy, Panama and Spain. He spent his teens in California and eight years in Las Vegas.

What languages does Marc Mulvaney speak?

Marc Mulvaney speaks English and fluent German, including the Bavarian dialect, plus some Italian and some Spanish.

Is Marc Mulvaney married?

Yes. Marc Mulvaney has been with his wife, Silvia, for 14 years. They met at Lake Garda in Italy, and Marc taught her SEO.

Is Marc Mulvaney vegan?

Yes. Marc Mulvaney is vegan, and his cooking has been featured in magazines. He posts as @gone_vegan on Instagram.

How can I contact Marc Mulvaney?

Use the contact form on marcmulvaney.com. Choose what your message is about: LocalLeads247, FreeWebsite247, a partnership, press or speaking.

Contact Marc Mulvaney

Where can you find Marc Mulvaney online?

Marc Mulvaney is on LinkedIn and X as Marc Ashley Mulvaney and on Instagram as @gone_vegan. His businesses are LocalLeads247 and FreeWebsite247.

LinkedIn
Marc Ashley Mulvaney
X
Marc Ashley Mulvaney
Instagram
@gone_vegan
LocalLeads247
localleads247.com
FreeWebsite247
freewebsite247.com
In the news
PeakBirch Commerce, Newsfile, 22 June 2022

How do you contact Marc Mulvaney?

Send a message with this form and choose what it is about: LocalLeads247, FreeWebsite247, a partnership, press or speaking.

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